Marketing Automation and a Cluster of Cloud Services

Getting Over the Hump: the Mautic dashboard.

I’d first heard of Mautic on the first day of my internship with InboundRx (and truth be told that’s the first time I’d heard of marketing automation – I’ve worked with web analytics and email marketing campaigns, but the idea of setting stages and points for your participants and having software facilitate the process flow was something that lay outside my loop until then). The idea was to use this as an alternative to Hubspot which is regarded as the proverbial Cadillac of such services (with features and price tag to go with that), and we were tasked with customizing this open source tool with modified branding and launching an instance of it on the cloud.
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Capitol Drugs

With two locations in the Los Angeles area, Capitol Drugs is an independent pharmacy that offers a portfolio of conventional and holistic therapies. In a scenario that pretty much is a replay of the Paulsen’s Pharmacy website story, I had to “cat flap” my way into restoring full administrator access to this site in order to (a) help with making design/CSS tweaks for the Sample Saturday promotional campaign and (b) extract the WordPress custom theme files for use with future InboundRx clients wishing to use this design as the basis for their sites.

Live site: http://capitoldrugs.com/

InboundRx Website

InboundRx is a marketing agency focused on helping independent pharmacies and other healthcare practices. Starting from a set of mockups created by InboundRx’s Director of Design in Adobe Illustrator, I’d created a WordPress custom theme, based on root.io’s Sage starter theme. Making use of Bootstrap 4 and SASS, I’d created the Bosch (named for its triptych/three-panel layout) theme which was then further customized for InboundRx’s new website.
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Paulsen’s Pharmacy

To circuitously paraphrase Eddie Izzard, we Americans don’t have much history (as opposed to Europe, where all the history comes from, and there’s a castle at every street corner), so when a local pharmacy has been around long enough to require three digits to count its age, it’s definitely worth noticing. And that’s Paulsen’s Pharmacy – situated just down the road from where we live in the heart of the Hollywood neighborhood in Portland, Oregon.
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A Box Full of Ghosts?

A selection of songs, sounds, and atmospheres originally curated by the hauntological geniuses at Ghost Box Records. A slightly different version was broadcast as yesterday’s edition of ‘Turtles Have Short Legs’ on Freeform Portland. In order of appearance:

John Foxx and The Belbury Circle – Almost There
Belbury Poly – Farmer’s Angle
Jon Brooks and Sean O’Hagan – Mulcair
Listening Center – Quotidian Forgotten
Broadcast – Inside Out
Pye Corner Audio with The Advisory Circle – Cloud Control
Hintermass – Are You Watching
Cavern of Anti-Matter – Pulsing River Velvet Phase
The Pattern Forms – Flutewege
Belbury Poly and Moon Wiring Club – Moonling (Long Version)
Pye Corner Audio – Machines are Obsolete
Steve Moore – The Moon Occults Saturn at Dawn
Jonny Trunk – Cardboard Boxford
ToiToiToi – Golden Green
Mount Vernon Arts Lab – The Submariner’s Song
Eric Zann – Threshold
The Advisory Circle – Mind How You Go Now
Roj – Attaining the Third State
The Focus Group – Leaving Through
Mordant Music – Inn Ohm the Lake
The Listening Center with Pye Corner Audio – Town of Tomorrow Today
Belbury Poly and Spacedog – Quiet Industry
The Advisory Circle with Hong Kong in the 60’s – Seasons Change

It’s a Hard “G,” More Like “Guy” Than “Jealous”

Here’s what I’d played on yesterday’s installment of the Turtles Have Short Legs program on Freeform Portland:

Klaus Schønning – Fragments of Wood
Cluster – Breitengrad 20
Moebius and Plank – Don’t Point the Bone
Ryuichi Sakamoto – Plastic Bamboo
Faust – Why Don’t You Eat Carrots?
Six Organs of Admittance – Taken By Ascent
Grumbling Fur – Suneaters
Unit Wail – Ombos
Elodie – Guidee Par La Rosee
Fille Qui Mousse – Trixie Stapleton 291 Part One
Vangelis – Himalaya
Jon & Vangelis – Horizon
Vangelis – Flamants Roses
Vangelis – 3 + 3
Vangelis – Sunny Earth

The second hour was a Vangelis (see post title for pronunciation guide…) “marathon,” which becomes an immediate tee-up for a “Chariots of Fire” joke for those whose minds navigate on tangents parallel to mine. A truckload of Mr. Papathanassiou’s recordings from 1973-1985 got recently reissued as a box set, and this bit of self-indulgence features a sampling from the baker’s dozen CD’s contained in the aforementioned box. The Jon Anderson collaboration was way better than I’d expected – sort of like what the ‘Blade Runner’ soundtrack might have sounded like with vocals from “That Yes Guy.”

Here’s a truncated version of the show’s contents:

Instant-Pot BBQ Soy Curls

Here’s a make-it-up-as-you-go “recipe” for making a batch of BBQ soy curls in an Instant-Pot. I’d be calling this “fake-meat candy,” as it’s really, really freakin’ good. A previous attempt at this turned out a bit soggy (lesson learned: squeeze more water out of the Soy Curls) and a bit too vinegary (lesson learned: just go for a bottled BBQ sauce instead of using ketchup to make up the “sauce gap”).

  • Half bag of Butler Foods Soy Curls – it’s what I had on hand…
  • Half a bottle of your favorite BBQ sauce – in my case, it was the inexpensive Whole Foods non-organic variety – not necessarily “my favorite,” but it worked!
  • 2 tablespoons of Liquid Smoke
  • 2 tablespoons of Soy Sauce
  • 1 tablespoon of salt

Soak the Soy Curls in water, add the Liquid Smoke, Soy Sauce, and salt. Stir and let it sit for about 10 minutes. Crank up the Instant-Pot in Saute mode for about 3 minutes. Drain the Soy Curls, gently squeeze some more of the water out of it, and chuck it in the Instant-Pot. Add the BBQ sauce, stir, close the lid, and cook on high pressure manual mode set for 5 minutes. Sure, most of the house smells like fake smoke, but it’s fake meat, so there’s that.